Holibob
We created a sales-driven platform that generates qualified leads through strategic user engagement.
Project Overview
LOPA was engaged by Holibob, a platform that connects travellers with personalised experiences, to design, develop, and write content for a new website aimed at driving sales. Holibob needed a comprehensive solution that would not only attract and educate potential clients but also convert them into qualified leads. Our task was to manage the full development process, from initial design to final content, creating a high-performing digital platform that supported Holibob’s business objectives.
Strategic Implementation
Collaborative Design and Development
The project began with an in-depth collaboration between LOPA and Holibob. We worked closely with their team to understand their goals, target audience, and key value propositions. This collaboration informed the design and development process, ensuring that every aspect of the website was aligned with Holibob’s brand and business needs.
Tailored Copywriting
In parallel with the design and development, we partnered with Holibob to create compelling copy that communicated their offerings effectively. The copy was crafted to educate visitors, guiding them through the site and helping them understand the benefits of working with Holibob. This approach allowed users to self-elect, engaging with the content at their own pace and determining their interest in learning more.
Strategic Content Placement:
To maximise conversions, we employed proven methodologies, strategically placing testimonials, case studies, and product graphics throughout the site. These elements were designed to build trust and credibility, encouraging visitors to move through the sales funnel and ultimately convert into leads. The design and content worked hand-in-hand to create a seamless user experience that drove engagement.
Impact and Results
The holistic approach to design, development, and copywriting resulted in a highly effective sales platform for Holibob. The website not only attracted and educated visitors but also delivered a steady stream of verified leads to their sales team. By allowing customers to self-educate and engage with the platform independently, we enhanced user satisfaction and increased conversion rates. The integration of carefully crafted copy and strategically placed content ensured that Holibob’s message resonated with its target audience, driving significant business growth.
What We Did
We provided end-to-end design, development, and copywriting services for Holibob, creating a sales-driven website that effectively generated qualified leads and supported their business growth.
What our Clients Say About Us
"Working with Lopa has been a great experience for Holibob. From the outset, there was a clear vision on how we could achieve our main goals to better communicate our message and partnership successes to the industry and other stakeholders, and convert more site traffic into inbound leads.
Tom’s excellent planning and communication meant that we had all the resources needed to iterate and give feedback throughout the process, with a clear timeline of the steps that would be taken before going live.
The team at Lopa went well beyond what other vendors were offering for a similar price, with amazing graphic design, helping to optimise content and messaging, and implementing the end-to-end processes with our CRM and support function.
We are extremely happy with the end product and the results are already evident with the amount of engagement we are seeing.
I would highly recommend any start-up or tech businesses to consider Lopa for new websites or other online products."
Edward Tidey
