Wifinity

Project Overview

LOPA partnered with Wifinity to design and develop a new discounts and savings marketplace aimed at monetising their existing customer base. The project introduced a new vertical, offering Wifinity's users more value through exclusive deals that resonated with the brand. The marketplace was built to drive engagement and conversions, enhancing customer loyalty while expanding Wifinity’s service offering. LOPA was responsible for the entire build, from concept to deployment, completing the project in eight weeks.

Strategic Implementation

End-to-End Marketplace Development
LOPA managed the full design and development process, creating a user-centric marketplace that aligned with Wifinity’s brand identity. The primary goal was to introduce a platform that would monetise the existing customer base by offering greater choice through curated, brand-aligned deals. Every aspect of the marketplace, from the landing page to the offers portal, was optimised for conversion.

Conversion-Focused Design
The marketplace was carefully designed to encourage user interaction and optimise engagement, with seamless navigation and filtering options to make it easy for customers to find relevant offers. The system integrated with a custom CMS, allowing Wifinity to manage and update offers independently, ensuring continuous relevance and user interest.

Impact and Results

By delivering a fully functional marketplace within just eight weeks, LOPA enabled Wifinity to introduce a profitable new vertical, enhancing customer choice and driving conversions. This project highlights LOPA’s ability to execute a complete design and development cycle swiftly and effectively, while supporting a client’s strategic growth and revenue objectives.

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